Facebook vs Myspace: MySpace’s Last Attempt to Stay Alive

MySpace’s Last Attempt to Stay Alive  since MySpace’s demise in 2008, Face­book has con­tin­ued to dom­i­nate the social net­work­ing scene while stomp­ing out its com­peti­tors (includ­ing Google’s Orkut). The drown­ing social net­work hasn’t given up just yet, and called for a Hail Mary meet­ing to make some big changes last Thurs­day. One of these changes is a new slo­gan and a new prod­uct strat­egy, called “Dis­cover and be Dis­cov­ered,” which has been con­firmed from mul­ti­ple sources. They are hop­ing that this will be their dif­fer­en­ti­at­ing fac­tor from Face­book in a des­per­ate attempt to regain its lost users.

Exactly how bad is MySpace’s situation?

The best way to describe MySpace’s dire sit­u­a­tion is to just show you. Take a look at the graph below:

As you can see, in terms of inter­net users, Face­book sur­passed Myspace in 2008, and has con­tin­ued to grow ever since. Myspace on the other hand has con­tin­ued to decline slowly. A whop­ping 30% of inter­net users use Face­book while less than 5% of inter­net users still use Myspace.

So how is MySpace going to change?

In addi­tion to a new slo­gan, the social net­work is plan­ning on revamp­ing their entire sys­tem, and offer­ing sug­gested fea­tures based on user behav­ior. The idea is to hit users over the head with new con­tent when they come to MySpace, like new peo­ple they should be meet­ing, movie trail­ers they should be watch­ing, games they may want to play (per­haps against other MySpace users), music they should lis­ten to, or arti­cles they should read. The activ­ity stream that MySpace recently launched will be the back­bone of Dis­cov­ery, but other MySpace prod­ucts will feed into this as well.

MySpace is hop­ing that the new user expe­ri­ence will be enough to draw back some of its lost users who migrated to Face­book and hope­fully win them back.

Per­son­ally, I think the whole thing sounds like a bad break up where the per­son bro­ken up with tries to recon­nect by buy­ing some new clothes and act­ing like a new and improved per­son. I sus­pect that it will end the same way too. (Source)

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Tags: facebook, facebook vs myspace, My Space, MySpace death, myspace.com, take-over

This entry was posted on Wednesday, February 24th, 2010 at 11:27 am and is filed under News, Opinion. You can follow any responses to this entry through the RSS 2.0 feed.